How to Design a Logo
Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execution is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typography, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo.
Design: Ting Chen
Size: 185x250mm
Pages: 208
Publication: 2018
Binding: Casebound
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